Facebook plan to dominate "Brand Advertising"

1. Facebook’s plan to dominate the internet by helping to reach the “promised land of online brand advertising.”
2. Google 無法做brand advertising, 原因是:
Google has courted them for four years, to no avail. That’s because, while search ads are great at delivering advertising to users who are seeking specific products, they are less effective at creating demand for stuff users don’t yet know they want.
3. 現在facebook有television無法做到的功能:
(1) immediate feedback:
After users are exposed to a brand’s campaign, various polls will be run to test what the impact was
(2) measure branded campaign exposure in location
Tie in Facebook Connect as a tool for measuring branded campaign exposure in locations off the site and you begin to understand what Facebook is attempting to accomplish.
(3) beacon mechanism

參考來源： Brand Lift: Facebook’s Answer To The Brand Advertising Conundrum (在「Google 網頁註解」中檢視)