Amazon’s paid search traffic leaps more than 50% during the holidays

Amazon趨敵之道:
Amazon’s nearest competitors for paid search traffic held steady or declined in terms of share of traffic from November to December. Target’s paid search traffic share declined 27% from 7.13% to 5.19%. Sears saw no change and captured 3.48% of search traffic. JC Penney declined 14% from 3.76% to 3.23%, and Walmart.com declined 39% from 5.01% to 3.04%, according to Experian Hitwise, which monitors online traffic.

參考來源： Industry Statistics - Amazon’s paid search traffic leaps more than 50% during the holidays - Internet Retailer (在「Google 網頁註解」中檢視)